Demand the Best from Your Drip Email Software

When you are looking for drip email software there are a couple features that you need to know about. These features will help you evaluate, test, and optimize your email drip marketing campaigns.

What Features Should I Look for in My Drip Email Software?

When shopping around for email drip marketing software, keep these three features in mind:

Drip Email Software: Tracking Results

Tracking your results is one of the most important things you can do for your business. If you aren't tracking how your campaigns are performing, you can't find areas for improvement. Here are some of the things you need to track and how they can give you insights into your email drip marketing campaigns:

• Deliverability Rates

  This tells you what percentage of your messages ended up in your recipients inbox. The closer to 100%, the better. If it is very low, you should investigate your email service provider. They might have been blacklisted for sending spam from other users. Also, your list quality might be poor and contain a lot of fake or old email addresses.

• Open Rates

  The percentage of people who open your messages is directly related to your From email address and your subject line. The From email address must be trustworthy and hopefully your recipient will recognize it. Your subject line must be eye-catching and have a powerful link to your recipients emotions. If you are suffering from low open rates, your messages might be landing in the trash/bulk folder. Try changing your subject line and reduce spammy text in your emails.

• Click Rates

  Click-through rate is the percentage of people who click on a link in your email to your landing page. The copy in your email is what convinces them to click on the link. It must be engaging and relevant to your audience.

• Conversion Rates

  This doesn't have as much to do with your email content, but it does have a large correlation to what landing page you point your recipients to. You should optimize your landing pages just like you optimize your email subject lines and content.

Drip Email Software: Split-Testing (A/B Testing)

Split-testing is the ability to test two different versions of your message simultaneously to determine which one performs better. Half of your recipients will receive one variation and half will receive the other variation.

When partnered with the tracking statistics above, you have a very powerful way to find the marketing messages that work best for your business.

Drip Email Software: Custom Contact Information (Mail Merge, Variable Replacement)

When you collect contact information from your prospects, you usually collect more than just their email address. You might collect their name, birthday, home city, favorite color, and more. If you can use this information in your emails, you are much more likely to connect with your prospect. If your drip email software has this feature, it is easy to customize each message with this type of personal information.

Where Can I Find Drip Email Software with All of These Features?

There are many email drip campaign software packages each with their own strengths and weaknesses. There is certainly a drip email software package out there for you. You should look at our email campaign manager. It has all of the features mentioned above plus more! Sign up today for a free trial!