Email Drip Campaigns can Drive New Business
The idea behind email drip marketing is simple. If you keep in touch with a potential customer long enough, when they finally need your service or product they will remember you and purchase what you are offering.
Where Does the Term Email Drip Campaign Come From?
The name comes from how a river is formed. It all starts with the littlest of things, a drip. And eventually the drips build up to a raging river. A raging river of new business!
The Principles of an Email Marketing Drip Campaign
An effective email drip campaign slowly builds a relationship with your potential customer. Once they join your list, you nurture the relationship by providing them with helpful information, unique content, and share your expert knowledge about your industry.
Your campaign should not be strictly about pushing your product or service on your list. While it is encouraged to share what your business has to offer, an email drip campaign is not meant to be an overt advertisement for your company. It is meant to slowly gain the confidence of the recipient. When the customer is ready to buy, you know they will come to the business or person they trust most to purchase it from. You have to be that trustworthy person.
What Should My Email Drip Campaign be About?
Email Drip Campaigns should be creative and helpful
Your campaign can be about whatever you think your potential customers are interested in! Keep each message short with an option to visit your website to learn more about the topic. Make each message extremely relevant to your target market. Give them perks for being on your list. This doesn't mean only give out coupons, but give them some advice for what the future holds for your industry. Maybe they have a problem that your company knows the solution for. Share your knowledge with them.
The possibilities are endless for email drip campaigns. It is also very easy to create them and quite cost-effective. Be creative and you will eventually create a flowing river of new business.
