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What are the Best Email Drip Marketing Techniques?

If you are interested in creating a successful email drip marketing campaign, there are three things that you should be doing:

  • Tracking: Track statistics like delivery rates, open rates, click-through rates, conversion rates, and more.
  • Testing: Test different messages and ad copy to discover what works best. Tracking will help you determine what messages work best.
  • Optimizing: After you know what message works best, you need to take what you've learned and apply it to your messages.
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Why Should I Track My Email Drip Marketing Campaigns?

The only way to determine how well you are doing is to track your results. Any changes you make to your email drip marketing campaigns will be worthless if you are unable to determine what is best.

What can Tracking tell me about my Email Drip Marketing?

Let's say that you track one of your messages and see that it has a much higher open rate than your other messages. Why is this? It might be because that subject line on that message compels the reader to open the message much better than your other messages. The same goes for click-through rates and the body of your message. Every statistic tells something about the quality of your messages.

How Do I Test My Email Drip Marketing Campaigns?

You should get an email drip marketing package that has split-testing capabilities. This is also know as A/B Testing. This feature allows you to test different message variations directly against each other so you can track each of their results and determine which one performs better. Then you choose the winner and you replace the loser with a new message in an attempt to beat your previous winner.

What Do I Do After I Have Optimized My Email Drip Marketing Campaigns?

When you are tracking and testing and you have discovered a winning combination, it doesn't stop there! Now you have to try to beat its performance with a new message. This is a never ending process that will lead to constant improvement and an ever growing business. If you'd like to test out our email marketing campaign manager system for free, you can try out tracking and split-testing for yourself!