An Email Suppression List

Sending mass emails requires that the send follow a certain set of guidelines according to the CAN-SPAM Act of 2003, which stipulates that the sender of mass emails must include an opt-out or unsubscribe option somewhere in the email message. In turn, when a recipient opts-out of an email, those contacts get placed into an email suppression list.

Having An Email Suppression List

Legally, you need to have an email suppression list, but there are other reasons why having an opt-out option is necessary:

You increase your credibility by including the opt-out option in your email messages. Otherwise, you seem like some spammer and no one will legitimately click on anything in your email. You don't want to pay fines and risk legal prosecution due to non-compliance of the CAN- SPAM Act of 2003. If someone doesn't want to be contacted, then don't waste another message, which means money, on that recipient.

An Email Suppression List and Your Business

Honestly, you can't run an effective email marketing campaign without an opt-out, which means that you need an email marketing manager that keeps your email lists neat, tidy.

A Built In Email Suppression List Feature

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