What is Split Testing?
Split testing has a couple different names. You might know it as A/B Testing or Multi-Variate Testing. The idea behind split testing is to test which ad copy, subject lines, and images work better by testing two variations of your message at the same time. When you send a message to your list, you send half of your list the first version of your message and then you send the other half of your list the second version of your message. The difference between each variation can be very simple such as a change in the subject line, or much more complex like changing the offer that you highlight in your message. You could also keep the two variations the same except link them to two different landing pages to test which landing page works best. There are so many things to test in email marketing, and split testing gives you a lot of flexibility.
What are the Benefits of Split Testing?
The goal of split testing is to send your absolute best messages to your prospects in order to maximize your results. Split testing allows you to do this by isolating tiny changes one at a time and testing which one is better. You can change only the subject line of your email in order to find out which copy increasing your open rates. You can change the call to action in the email body and see which one increases your click-through rates. You can test anything you can think of!
Why You Need to Split Test
You need to split test because it costs you money if you don't. If you spend any money or time generating email lists and creating email campaigns, you owe it to yourself to test your messages and get the best bang for your buck. Choosing not to split test your messages is choosing to pass on valuable leads and customers. It is easy to split test with FireMail Marketing, too!
How Do I Start Split Testing?
It is very easy to start split testing your email marketing. All you have to do is set up two variations for each message that you create in your email campaigns. When you make your first variation for your message, simply copy over your HTML and text and change the subject line or change the text on your buttons. It takes no more than a couple minutes to make small tweaks to your messages. Over time you will increase the results of your email marketing.
If you want any help with ideas on split testing, feel free to contact us and ask us for advice!
